Privacy Policy

Perspective 361, LLC d/b/a Cable Bullet (“Cable Bullet,” “we,” “us,” or “our”) is the sole owner of the information collected on this site. This Privacy Policy applies to all our interactions with you, including when you visit our website at cablebullet.com (together with any related applications and services, the “Services”), request or receive professional services, participate in our messaging program, participate in our educational or marketing events, request information from us, apply for a job, or when you otherwise provide information to us.  Our Privacy Policy describes our collection of information during your interactions with our Services, and the rights and choices you have regarding your information. 

We may update or change this Privacy Policy from time to time. We will provide notice and post the changes on our website and will indicate the effective date. Where required by law, we will provide additional notice and/or obtain consent for materially different processing. Your continued use of our website or our services after the changes are effective constitutes your acceptance of the Privacy Policy. 

By using our website or any of our services, you agree with the terms of this Privacy Policy and our Terms of Use. 

This Privacy Policy does not apply to information collected by us offline or through any other means, including on any other website operated by any third party (including our affiliates) that does not link to this policy, or by any third party, including through any application or content (including advertising) that may link to or be accessible from or through the Services. 

We collect and use personal information for a variety of purposes, as described below and within this Privacy Policy. “Personal information” means information that identifies, relates to, describes, or is reasonably capable of being associated with or linked to you, as defined under applicable data protection laws. We specifically use information collected to: 

We do not collect, use, or sell personal data for the purpose of training large language models or other artificial intelligence systems.

Information we collect about you may be transferred, processed, and/or accessed by us in the United States, or another country where we or our service providers operate. Please be aware your personal information may be transferred to, and maintained on, computers located outside of your state or country where privacy laws may differ from and may not be as protective as those where you live. 

If you are located outside the United States and choose to allow us to collect information about you, please be aware that we may transfer your personal information to the United States and process and store it there. 

If you are located in the European Economic Area (“EEA”), the United Kingdom (“UK”), or Switzerland, or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information to a country or jurisdiction that does not have the same data protection laws as your jurisdiction. Where required by applicable law, we will provide appropriate safeguards for cross-border transfers, such as through Standard Contractual Clauses approved by the relevant authorities, and ensure that your personal information receives an adequate level of protection. 

Cable Bullet uses service providers including Klaviyo and Attentive to provide email and text marketing communications on our behalf. 

If you have opted to receive email updates we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy. 

You may opt out of any future contacts from us at any time. To do this, simply click the unsubscribe button at the bottom of any email. You can also unsubscribe to email marketing by contacting us using the information provided in the Contact section below. 

Note that some messages you may receive are required, service-related messages like transaction confirmation messages, legal notices, or updates.

Text Marketing

With your opt-in consent, we may send text messages about our store, new products, and other updates. Updates include Checkout Reminders. Webhooks will be used to trigger the Checkout Reminders messaging system. 

We use third-party platforms, including Meta’s Facebook Pixel and Google products such as Google Analytics, Google Ads, and Google Shopping, to collect analytics and deliver advertising on our website. Through the integration of these platforms, the third parties receive your personal information transmitted when you visit a page of our website, click on an advertisement from us, or otherwise interact with us online. This may include advertising click identifiers (such as GCLID, GBRAID, and WBRAID), browsing activity, and device information. 

For more information about how Meta processes personal data, see Meta’s Data Privacy Policy at: https://www.facebook.com/about/privacy. 

For more information on how Google processes personal data, see Google’s Privacy & Terms at: https://policies.google.com/technologies/partner-sites. 

Google Click Identifiers 

When you visit our website after clicking on one of our Google advertisements, we may collect Google click identifiers, including GCLID, GBRAID, and WBRAID values, through our website. These identifiers are associated with your interactions on our website, including quote requests you submit, for the purpose of advertising attribution and conversion measurement. We retain Google click identifiers for up to 90 days from the date of collection, after which they are deleted. Google click identifiers and associated quote-request data may be shared with Google for conversion measurement and advertising optimization. This sharing may constitute a “sale” or “sharing” of personal information under applicable state privacy laws. You may opt out of this practice by following the instructions in the Preferences section below or by contacting us using the information provided in the Contact section below. 

You can opt out of targeting and some other third-party cookies (not including necessary cookies) on our Website by clicking the “Cookie Preference” link in the footer of that Website and reviewing and adjusting your cookie settings. Your preferences are browser specific and website specific. So, you need to set your preferences for each Website that you visit, and if you come back to a Website from a different device or a different browser on the same device, you will need to apply your preferences for that browser or device as well. 

You can submit a request to opt out of sales, sharing, and targeting as defined under applicable privacy laws, by submitting a request through our pop-up banner—or by contacting us using the information provided in the Contact section below. 

Please note that while it is Cable Bullet’s policy to opt you out of tracking that occurs on our website, third party cookies and tracking policies are governed by their own tracking technologies. Cable Bullet is not responsible for these third party tracking technologies. 

When handling your personal information, we use commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or loss. However, no internet transmission is ever fully secure, and we cannot guarantee that information transmitted via our website will remain confidential at all times. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Services. 

We only collect information considered sensitive with your consent. If any sensitive information is submitted to Cable Bullet via phone, we have security policies in place and take steps to protect that information from unauthorized disclosure. 

Wherever we collect sensitive information online (such as credit card data), that information is encrypted and transmitted to us securely. You can verify this by looking for a closed lock icon at the bottom of your web browser or look for “https” at the beginning of the address of the web page. 

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personal information. The computers/servers in which we store personal information are kept in a secure environment. 

In the event of a data breach affecting your personal information, we will notify you as required by applicable federal and state data breach notification laws. 

Cable Bullet does not independently collect or store credit card data online. Any credit card data submitted is collected through our third-party service provider, Shopify. Shopify may use various additional third-party vendors to support its services. More information about Shopify and its data protection measures can be found here: https://www.shopify.com/legal/privacy. 

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information. 

If you have any questions or concerns, please don’t hesitate to contact us.

To view their Privacy Terms, you can visit the following link: www.shopify.com/legal/privacy. 

If you would like a detailed list of all our partners, need your personal information purged from our system, or have any other questions or concerns, please don’t hesitate to contact us. 

If you are a minor, please do not provide any personal information to us. Our Services are not intended for, and we do not knowingly collect any personal information from, children under the age of 18. If we learn we have collected or received personal information from a child under 18 years old without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child, please contact us using the information provided in the Contact section below. 

Identifiers include direct identifiers, such as name, IP address, phone number, address, advertising click identifiers (such as Google click IDs), and other contact information or similar identifiers. Categories of third-party disclosures for business or commercial purposes include: 

Includes personal information such as name, business name, or contact information. Categories of third-party disclosures for business or commercial purposes include: 

Includes personal information such as browsing history, clickstream data, search history, advertising click identifiers and associated conversion data, access logs, and other usage data and information regarding an individual’s interaction with our website, marketing emails, and online ads. Categories of third-party disclosures for business or commercial purposes include: 

Includes precise location information about a particular individual or device. Categories of third-party disclosures for business or commercial purposes include: 

Includes audio, electronic, visual, thermal, olfactory, or similar information such as CCTV footage (e.g., collected from visitors to our premises), photographs and images (e.g., that you provide us or post to your profile), and call recordings (e.g., of customer support calls). Categories of third-party disclosures for business or commercial purposes include: 

Includes professional or employment-related information. Categories of third-party disclosures for business or commercial purposes include: 

Includes inferences drawn from other personal information that we collect to create a profile reflecting an individual’s preferences, characteristics, predispositions, behavior, attitudes, intelligence, abilities or aptitudes. For example, we may analyze personal information in order to identify the offers and information that may be most relevant to customers, so that we can better reach them with relevant offers and ads. Categories of third-party disclosures for business or commercial purposes include: 

Cable Bullet does not sell personal information as the term “sell” is commonly understood. However, as defined in state data protection laws, the “sale” of personal information means disclosing personal information to third parties for monetary or other valuable consideration, and “sharing” includes disclosing personal information to third parties for purposes of cross-context behavioral advertising. Under these definitions, we may “sell” or “share” certain personal information for advertising and analytics purposes. 

We may sell or share: identifiers (including advertising click identifiers such as Google click IDs), usage data, customer records, geolocation, commercial information, and inferences to or with affiliates, marketing and advertising partners, and analytics providers. In particular, when we share Google click identifiers and associated quote-request data with Google for advertising attribution and conversion measurement, this may constitute a “sale” or “sharing” under applicable state privacy laws. We do not sell or share personal information or sensitive personal information about California consumers who we know are younger than 16 years old. Residents of states with privacy laws may opt out of sales of their personal information by us as set forth below. 

We will also disclose personal information as directed or consented to by you, or where otherwise necessary to respond to your requests or fulfill your orders. 

We will retain your personal information, including sensitive personal information, in accordance with the law and for as long as reasonably necessary for purposes for which the personal information was collected and is used by us, as stated in this Privacy Policy. Certain categories of personal information are subject to specific retention periods. For example, Google click identifiers (GCLID, GBRAID, and WBRAID) collected for advertising attribution purposes are retained for up to 90 days from the date of collection. 

When personal information is no longer necessary for the purposes for which it was collected or as otherwise required by law, we will delete, destroy, or de-identify it in accordance with applicable legal requirements. 

Your Privacy Rights Under State Law 

Depending on where you live, you may have certain rights regarding your personal information under applicable state privacy laws. Although some of these rights apply generally, certain rights will only apply in states with comprehensive privacy laws or in specific circumstances. To the extent that these laws apply to you, you may exercise the following rights: 

Opt out of sales and sharing: You may have the right to opt out of our sale and sharing of your personal information. 

Right to withdraw consent: Where we process your personal information based on your consent, you may withdraw that consent at any time. 

Limit use and disclosure of sensitive personal information: You may have the right to opt in or to limit certain uses or disclosures of sensitive personal information to those uses authorized by data protection laws. 

Deletion: You may have the right to request deletion of your personal information, subject to certain exceptions. 

To know/access: You may have the right to know what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you. To the extent feasible and required by applicable law, such information will be provided in a portable format. 

Correction: You may have the right to request correction of inaccurate personal information. 

Non-discrimination: You have the right not to be subject to discriminatory treatment for exercising your rights under this section. 

Right to Appeal: If we deny your request, you may appeal our decision. Please note if we deny your request, it is likely based on a legal obligation. 

Right to Opt Out of Profiling: Some states grant you the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. If applicable law grants you this right, you may exercise it by contacting us using the information provided in the Contact section below. 

We will respond to your request within the time required by applicable law. In most cases, we will respond within 45 days, though this period may be extended as permitted by law. 

Certain laws, including but not limited to, the General Data Protection Regulation (GDPR) grant you rights to control your personal information. Although some of these rights apply generally, certain rights will only apply to limited individuals or circumstances. 

To the extent that these laws apply, you may exercise the following rights: 

Right to Access: Note that much of the information you are entitled to know or access is disclosed in this Privacy Policy. With this said, you have the right to know about our information practices. You also have the right to access the categories of data we collect, with whom we share or sell that information, and, in some cases, what specific personal information we associate with you or your account. 

Right to Rectification: You may request we correct or rectify inaccurate information we have collected about you. 

Right to Erasure: You may request that we delete the personal information we have collected about you. Depending on the applicable law, in some cases we are required or permitted to retain your information, even if you validly requested we delete or erase it. 

Right to Restrict Processing: If we process your information based on our legitimate interests as explained in this Privacy Policy, you may have the right to restrict processing in certain circumstances. 

Right to Object: If we process your information based on our legitimate interests as explained in this Privacy Policy, or in the public interest, you can object to this processing in certain circumstances. Where we use your data for direct marketing purposes, you can always object using the unsubscribe link in such communications or changing your account settings. 

Right to Data Portability: If you request a copy of your specific information then we will provide it in an easily accessible format. 

Right to Lodge a Complaint: You may be entitled to lodge a complaint with your local data protection supervisory authority. A list of EEA supervisory authorities is available at https://edpb.europa.eu. For UK residents, the relevant authority is the Information Commissioner’s Office (ICO) at https://ico.org.uk. 

We generally process personal information of those residing in the European Union, the UK, and Switzerland where we have a valid legal basis under applicable data protection laws. Our legal bases for processing may include: (a) performance of a contract, where processing is necessary to perform a contract with you or take steps at your request before entering into a contract; (b) legitimate interests, where processing is necessary for our legitimate business interests (such as operating and improving our Services, detecting and preventing fraud, and ensuring safety and security) and your rights do not override those interests; (c) compliance with legal obligations; and (d) your consent, where you have provided it. Where we process your personal information on the basis of consent, we will clearly obtain your opt-in consent. 

Where you have provided consent to certain data processing, you have the right to withdraw that consent at any time by following the instructions on submitting rights requests below. A withdrawal of consent will not affect the validity of our use of your personal information up until the point you have withdrawn your consent. 

U.S. residents may submit requests regarding their personal information maintained by us through one of the following methods: 

Please complete all required fields on our webform or otherwise provide us with this information via the phone number so that we can process your request. When you submit a request to know, delete, or correct, we will take steps to verify your request by matching the information provided by you with the information we have in our records. In some cases, we may request additional information in order to verify your request or where necessary to process your request. If we are unable to adequately verify a request, we will notify the requestor. Authorized agents may also submit requests on behalf of consumers using the online form above; authorized agents will be required to provide proof of their authorization and we may also require that the relevant consumer directly verify their identity and the authority of the authorized agent. We will not discriminate against you for exercising any of your privacy rights.

Financial Incentives